SEO Effective Marketing Strategies
Marketing has taken a great turn in the way websites are advertised and marketed today. In today’s world of Internet Marketing and SEO, there are multiple ways to get your website listed on the major search engines. Knowing the proper techniques and most effective ways to do only benefits you and your company.
Backlinking is the most important way to keep your website in the search engine rankings. Google can list you in their index but if they don’t see any traffic to your website on a daily basis then the website ranking will simply drop. Google must know that your website is still active and the best way for them to see is by submitting continuous articles and press releases a minimum of three times per week. The more articles you write and distribute, the more links back to your website keeping the search engine ranking. Optimization strategies and techniques change daily but the one thing that is constant is backlinking, it is an essential need.
Social Media is the “hot” thing in today’s world of Internet Marketing and SEO. Build a strong social media campaign with drip marketing or create a fan page and target the audience you want your business to come from. Facebook, Twitter, LinkedIn, Pinterest are the four biggest websites that you must be actively marketing on. Google likes when a company has a strong social media presence, this gives credibility to that company and more leads.
For WordPress users, the easiest way to get backlinks to your website is by writing or hiring a professional to write articles or press releases related to your website’s content or services. In my experience, a plugin called “Digg-Digg” is a great tool to blast the article or press release out to the top social media sites all at the same time in a matter of seconds. When writing the articles or press releases make sure to hyperlink at least three words or phrases with a link to your website. Doing this will create backlinks to your site increasing the traffic to it.
Wordpress websites or blogs are the easy websites to optimize in my opinion. You want to always have a .com URL as those are the most effective and easily recognized by Google. Using a top hosting service will help with your SEO and Internet presence. I use HostGator which allows for unlimited domains for just $10.
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